{"id":946,"date":"2023-06-16T18:38:54","date_gmt":"2023-06-16T16:38:54","guid":{"rendered":"https:\/\/innogreen.ugal.ro\/site\/?page_id=946"},"modified":"2024-07-21T12:23:27","modified_gmt":"2024-07-21T10:23:27","slug":"gbic","status":"publish","type":"page","link":"https:\/\/innogreen.ugal.ro\/site\/pt\/gbic\/","title":{"rendered":"Quadro de inova\u00e7\u00e3o para empresas ecol\u00f3gicas"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.21.0&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#001b56 28%|#0e4de3 100%&#8221; background_color_gradient_start=&#8221;#001b56&#8243; background_color_gradient_start_position=&#8221;28%&#8221; background_color_gradient_end=&#8221;#0e4de3&#8243; background_image=&#8221;https:\/\/innogreen.ugal.ro\/site\/wp-content\/uploads\/2023\/05\/robotics-05-1.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_right&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding=&#8221;5vw||0px|10vw|false|false&#8221; custom_padding_tablet=&#8221;|10vw||10vw|false|true&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.23.4&#8243; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;36px&#8221; header_font=&#8221;Bungee Hairline|600|||||||&#8221; header_font_size=&#8221;72px&#8221; background_layout=&#8221;dark&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;48px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Pr\u00e1ticas verdes no Modelo de Neg\u00f3cio Canvas<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_code _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;300ms&#8221; hover_transition_speed_curve=&#8221;ease-in-out&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<script src=\"\/gbic\/jquery.3.7.1.min.js\"><\/script><!-- [et_pb_line_break_holder] --><script src=\"\/gbic\/bootstrap.bundle.min.js\"><\/script><!-- [et_pb_line_break_holder] --><script src=\"\/gbic\/gbic_pt.js\"><\/script><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"row mt-4\" style=\"height:30px;\">  <!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"\" style=\"max-width:190px;position:absolute;\" id=\"btnHolder\"><button type=\"button\" class=\"btn btn-primary\" id=\"btnPrint\">Gerar PDF<\/button><\/div>\n<p>    <!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"gbic_container\" style=\"width:100%;text-align:center;margin:auto;\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"text_below\" style=\"margin:auto; text-align:justify; padding:0px 100px;\"><!-- [et_pb_line_break_holder] -->  Este esquema visual descreve como integrar pr\u00e1ticas verdes (ambientais, sociais, financeiras) em cada m\u00f3dulo do Business Model Canvas para criar um <strong>Green Business Innovation Canvas<\/strong>, enfatizando a sustentabilidade em todos os aspetos do modelo de neg\u00f3cio.<!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; z_index=&#8221;10&#8243; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding=&#8221;17px||6px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||153px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; z_index=&#8221;10&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;PT Sans||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-17px|||||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>O GBIC \u00e9 uma ferramenta estrat\u00e9gica utilizada pelas organiza\u00e7\u00f5es para desenvolver e aperfei\u00e7oar modelos de neg\u00f3cio sustent\u00e1veis. Trata-se de uma adapta\u00e7\u00e3o do Model o de Neg\u00f3cio Canvas tradicional, adaptado especificamente para empresas que pretendem integrar pr\u00e1ticas verdes nas suas opera\u00e7\u00f5es e ofertas.<\/p>\n<p>O GBIC ajuda a identificar oportunidades para reduzir o impacto ambiental, melhorar a sustentabilidade e criar valor para o neg\u00f3cio, os clientes e o planeta.<\/p>\n<p>Pode se inspirar em gatilhos ambientais, sociais e econ\u00f3micos para integrar pr\u00e1ticas verdes nos nove m\u00f3dulos de neg\u00f3cios cl\u00e1ssicos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/innogreen.ugal.ro\/site\/wp-content\/uploads\/2024\/07\/image1-pt.png&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.23.4&#8243; width=&#8221;20vw&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-7vw|-20vw|-6vw||false|false&#8221; custom_padding=&#8221;191px|||||&#8221; 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width=&#8221;25vw&#8221; max_width=&#8221;25vw&#8221; custom_margin=&#8221;-20%|||-45%|false|false&#8221; custom_margin_tablet=&#8221;0%|||0%|false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; scroll_horizontal_motion=&#8221;0|100|100|100|-1|0|0&#8243; scroll_rotating_enable=&#8221;on&#8221; scroll_rotating=&#8221;0|50|50|100|90\u00b0|0|-90\u00b0&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; header_2_font=&#8221;Exo 2|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.3em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-52px|||||&#8221; hover_enabled=&#8221;0&#8243; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_2_2_font_size_tablet=&#8221;32px&#8221; header_3_2_font_size_tablet=&#8221;32px&#8221; header_4_2_font_size_tablet=&#8221;32px&#8221; header_5_2_font_size_tablet=&#8221;32px&#8221; header_6_2_font_size_tablet=&#8221;32px&#8221; header_2_2_font_size_phone=&#8221;20px&#8221; header_3_2_font_size_phone=&#8221;20px&#8221; header_4_2_font_size_phone=&#8221;20px&#8221; header_5_2_font_size_phone=&#8221;20px&#8221; header_6_2_font_size_phone=&#8221;20px&#8221; header_2_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_2_font_size_last_edited=&#8221;on|phone&#8221; header_5_2_font_size_last_edited=&#8221;on|phone&#8221; header_6_2_font_size_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><strong>Como usar o GBIC \u2013 Green Business Innovation Canvas<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;PT Sans||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|1vw||-1px|false|false&#8221; custom_padding=&#8221;|0px||||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_last_edited=&#8221;off|tablet&#8221; custom_css_main_element=&#8221;min-width: 35vw;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>O GBIC \u00e9 uma ferramenta concebida para ajudar empres\u00e1rios e empresas a desenvolver ideias de neg\u00f3cio verdes inovadoras.<\/p>\n<p><strong>Defina o problema<\/strong> definindo claramente o problema ambiental ou de sustentabilidade que a sua ideia de neg\u00f3cio pretende resolver.<\/p>\n<p>Use o GBIC para debater solu\u00e7\u00f5es inovadoras multidirecionais para o problema identificado. Identificar a <strong>inova\u00e7\u00e3o para produtos\/ servi\u00e7os\/ mercado\/ design\/ marca\/ tecnologia\/ processo\/ entrega <\/strong>atrav\u00e9s da inspira\u00e7\u00e3o de gatilhos ambientais, sociais e econ\u00f4micos listados.<\/p>\n<p>Avalie a viabilidade e o impacto potencial de cada solu\u00e7\u00e3o, considerando fatores como viabilidade t\u00e9cnica, demanda de mercado, requisitos de recursos, escalabilidade e benef\u00edcios econ\u00f4micos. Classifique ou priorize solu\u00e7\u00f5es com base no seu potencial para criar mudan\u00e7as positivas.<\/p>\n<p>Desenvolva um <strong>plano de implementa\u00e7\u00e3o<\/strong> descrevendo as etapas necess\u00e1rias para dar vida \u00e0 sua ideia de neg\u00f3cio verde. Considere fatores como aloca\u00e7\u00e3o de recursos, cronograma, marcos, indicadores-chave de desempenho (KPIs) e estrat\u00e9gias de mitiga\u00e7\u00e3o de riscos.<\/p>\n<p>Integre e <strong>reveja continuamente<\/strong> a sua ideia de neg\u00f3cio verde com base em feedback, novas informa\u00e7\u00f5es e mudan\u00e7as nas condi\u00e7\u00f5es de mercado. Esteja aberto a ajustar sua abordagem e explorar solu\u00e7\u00f5es alternativas, conforme necess\u00e1rio.<\/p>\n<p><strong>Procure colabora\u00e7\u00e3o<\/strong> e apoio de partes interessadas, parceiros e especialistas relevantes para colaborar na implementa\u00e7\u00e3o de sua ideia de neg\u00f3cio verde. Procure apoio de investidores, ag\u00eancias governamentais e associa\u00e7\u00f5es industriais que possam fornecer financiamento, incentivos ou recursos para apoiar iniciativas de inova\u00e7\u00e3o verde.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#222222&#8243; custom_margin=&#8221;4vh||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/innogreen.ugal.ro\/site\/wp-content\/uploads\/2023\/05\/eu.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;120px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: 36px; font-weight: bold; line-height: 1em; color: #003399; white-space: nowrap;\">Cofinanciado pela<br \/><span>Uni\u00e3o Europeia<\/span><br \/><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span>KA220-ADU \u2013 Cooperation partnerships in adult education<br \/>2022-1-RO01-KA220-ADU-000085596 \u2013 Romania<br \/><\/span><span>Financiado pela Uni\u00e3o Europeia. Os pontos de vista e as opini\u00f5es expressas s\u00e3o as do(s) autor(es) e n\u00e3o refletem necessariamente a posi\u00e7\u00e3o da Uni\u00e3o Europeia ou da Ag\u00eancia de Execu\u00e7\u00e3o Europeia da Educa\u00e7\u00e3o e da Cultura (EACEA). Nem a Uni\u00e3o Europeia nem a EACEA podem ser tidos como respons\u00e1veis por essas opini\u00f5es.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#171717&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>InnoGreen @cti.ugal.ro<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; url=&#8221;https:\/\/www.facebook.com\/profile.php?id=100088314232176&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3b5998&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/groups\/14161720\/&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007bb6&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e1ticas verdes no Modelo de Neg\u00f3cio CanvasO GBIC \u00e9 uma ferramenta estrat\u00e9gica utilizada pelas organiza\u00e7\u00f5es para desenvolver e aperfei\u00e7oar modelos de neg\u00f3cio sustent\u00e1veis. Trata-se de uma adapta\u00e7\u00e3o do Model o de Neg\u00f3cio Canvas tradicional, adaptado especificamente para empresas que pretendem integrar pr\u00e1ticas verdes nas suas opera\u00e7\u00f5es e ofertas. O GBIC ajuda a identificar oportunidades para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-946","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/innogreen.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innogreen.ugal.ro\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/innogreen.ugal.ro\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/innogreen.ugal.ro\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/innogreen.ugal.ro\/site\/wp-json\/wp\/v2\/comments?post=946"}],"version-history":[{"count":10,"href":"https:\/\/innogreen.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/946\/revisions"}],"predecessor-version":[{"id":1444,"href":"https:\/\/innogreen.ugal.ro\/site\/wp-json\/wp\/v2\/pages\/946\/revisions\/1444"}],"wp:attachment":[{"href":"https:\/\/innogreen.ugal.ro\/site\/wp-json\/wp\/v2\/media?parent=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}